Ethos

Billions of Cups a Day — Why the Coffee You Choose Matters

Billions of Cups a Day — Why the Coffee You Choose Matters

How Much Coffee Is Consumed Each Day? Coffee is one of the most widely consumed beverages in the world. Every morning, millions of people begin their day with a cup of coffee, whether at home, at work, or in a...

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Intro into Latte Art

Intro into Latte Art

What Is the Significance of Latte Art? If you order an espresso drink at a coffee shop and the barista serves it with clean, well-structured latte art, it’s often a sign that care and skill went into making the drink....

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The Coffee Plant: From Seed to Cup

The Coffee Plant: From Seed to Cup

Coffee Plant Foundations Coffee begins as a small seed that grows into a fruit-bearing tree. While it may seem simple in the cup, growing coffee is a slow and careful process that takes years before the first harvest. Growing a...

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A Guide to Common Coffee Beverages

A Guide to Common Coffee Beverages

Specialty Coffee Beverages Coffee shops often offer a wide variety of drinks, but most of them are built from the same two ingredients: espresso and milk. Each drink has its own balance of these elements, creating different textures, strengths, and...

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How Coffee Becomes Specialty Grade

How Coffee Becomes Specialty Grade

Specialty Grade Coffee Not all coffee is considered specialty coffee. In order for a coffee to be classified as specialty grade, it must meet specific standards for quality and flavor. These standards help ensure that specialty coffee represents the highest...

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What Is Specialty Coffee?

What Is Specialty Coffee?

What Is Specialty Coffee?  Specialty coffee is coffee that is grown, processed, roasted, and brewed with a focus on quality and flavor. Unlike commodity coffee, specialty coffee highlights the unique characteristics of different coffee varieties and the work of the...

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The History & Origins of Coffee

The History & Origins of Coffee

The Origins of Coffee Coffee has been enjoyed for centuries, but its story begins in East Africa. Ethiopia: The Birthplace of Coffee Coffee is believed to have originated in Ethiopia, where the coffee plant grows naturally in the wild. According...

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Intro into Specialty Coffee

Intro into Specialty Coffee

Specialty coffee is a way of approaching coffee that focuses on discovering and showcasing the highest quality coffees available. It is both a philosophy and a process, one that values careful farming, thoughtful roasting, and intentional brewing. Coffee itself is...

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